LUXURY EVENTS - CONCIERGE - TALENT - MEDIA
Rooted in San Francisco, leading the Indie R&B movement and shaping the music and culture of the West Coast
About DELEON Productions SF
DELEON Productions SF stands at the forefront of the Indie R&B movement, rooted in San Francisco and shaping the music, talent, and culture of the West Coast. With a mission to produce luxury live events, champion independent musicians, and create spaces where music, food, talent, and culture come together, DELEON serves as a creative hub where emerging artists grow and diverse sounds thrive. As part of the city’s cultural fabric, DELEON uplifts local food partners, businesses, and venues, curating experiences that reflect the heartbeat and richness of San Francisco while giving independent talent a platform to be seen, heard, and celebrated.
Leadership
Founder & Executive Producer
Edgar DELEON
A San Francisco native, Edgar DELEON is a respected luxury live-event promoter and cultural connector known for his strong relationships with top musical artists across San Francisco, the West Coast, and beyond. Under his leadership, DELEON has built a loyal following, a stellar reputation, and earned major recognition, including the Indie Soul Award 2026 Group of the Year for their hit “Daydreamer.” His commitment to the San Francisco cultural fabric elevates Indie R&B and gives independent musicians, talent, and venues a platform to grow and be seen.
Executive Creative Director & Chief Brand Strategist
Joie Gharrity
A San Francisco native, Joie Gharrity brings more than sixteen years of Hollywood entertainment experience across film, television, and digital media to her role as DELEON Productions SF’s Executive Creative Director and Chief Brand Strategist. A Hollywood-trained creative with deep expertise in branding, media, marketing, and visibility, she has produced original web series for major platforms including ABC, ESPN, ABC Family, and Hulu. Hand-picked to serve as Creative Director for the first multimedia startup within The Walt Disney Company, she now shapes DELEON’s cultural presence and creative direction.
Board
The Board of DELEON Productions SF is composed of influential leaders, cultural contributors, and creative visionaries who guide the company’s mission and long-term direction. Each member brings deep experience across music, community, and business, helping steer DELEON as it leads the Indie R&B movement and continues shaping the music and culture of San Francisco, West Coast and beyond.
Pablo Cortez
Pablo Cortez is a trusted business advisor, strategic partner, and respected connector in San Francisco’s creative and entrepreneurial circles. As an associate at Hariri Financial Partners, he helps professionals and business owners design holistic financial strategies that support long-term growth and stability. He is also the co-founder of the Super Connector Network (SCN), a respected San Francisco business network built around meaningful relationships and high-value connections. With a background in applied mathematics, computer science, and web development, Pablo blends analytical insight with a people-first approach, making him a valuable voice on the DELEON Productions SF Board.
Sponsorship
Signature Series Event Sponsorship Tiers
DELEON Productions SF is part of the San Francisco cultural fabric, contributing to the city's creative identity by elevating Indie R&B and giving independent musicians, talent, and venues a platform to grow and be seen. Through its dynamic live events, DELEON uplifts local food partners and businesses, integrating them into experiences that highlight the richness of the San Francisco culture.
DELEON Productions SF Headliner Tier — $1,500
+ Full-Page Feature in the Event Booklet
This is the top tier:
- Full-Page Feature — Your brand gets the headline treatment with premium placement.
DELEON Productions SF Rhythm Tier — $1,000
+ Half-Page Feature in the Event Booklet
Perfect for brands who want visibility with a smooth, steady presence.
- Half-Page Brand Feature — Strong visibility with a clean, polished layout.
DELEON Productions SF groove Tier — $500
+ Logo Placement in the Event Booklet
A great entry point for brands who want to be part of the movement.
- Logo Placement — Clean, professional visibility in the booklet.
Services
Luxury Live Events
These gatherings are designed to feel intimate yet unforgettable. What makes DELEON’s luxury live events truly unique is the balance of authenticity and refinement, creating spaces where guests feel connected, artists feel seen, and the spirit of San Francisco comes alive.
Concierge
A luxury, full-service concierge experience designed to support talent with seamless care from arrival to departure. This turnkey package includes private limo pick-up and drop-off, premium hotel accommodations, curated restaurant reservations, and fully covered meals. Every detail is handled with intention and refinement.
Talent
A luxury talent experience designed to elevate artists on and off the stage. Each partnership includes performance opportunities, visibility consulting, media and PR support, social media exposure, and access to high-level connections that strengthen reach and impact.
Media
Strategic media partnerships that amplify culture, talent, and community. From music festivals to film festivals, food festivals, car showcases, and restaurant features, DELEON builds meaningful media relationships that create visibility and mutual value for every project.
