Contact & Media
CONTACT - LEADERSHIP & MISSION - MEDIA KIT
Rooted in San Francisco, leading the Indie R&B movement and shaping the music and culture of the West Coast
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Our Mission
To produce unforgettable experiences, amplify emerging and established talent, and build spaces where music, culture, and community thrive.
Leadership
Founder & Executive Producer
Edgar DELEON
A San Francisco native, Edgar DELEON is a respected luxury live-event promoter and cultural connector known for his strong relationships with top musical artists across San Francisco, the West Coast, and beyond. Under his leadership, DELEON has built a loyal following, a stellar reputation, and earned major recognition, including the Indie Soul Award 2026 Group of the Year for their hit “Daydreamer.” His commitment to the San Francisco cultural fabric elevates Indie R&B and gives independent musicians, talent, and venues a platform to grow and be seen.
Executive Creative Director & Chief Brand Strategist
Joie Gharrity
A San Francisco native, Joie Gharrity brings more than sixteen years of Hollywood entertainment experience across film, television, and digital media to her role as DELEON Productions SF’s Executive Creative Director and Chief Brand Strategist. A Hollywood-trained creative with deep expertise in branding, media, marketing, and visibility, she has produced original web series for major platforms including ABC, ESPN, ABC Family, and Hulu. Hand-picked to serve as Creative Director for the first multimedia startup within The Walt Disney Company, she now shapes DELEON’s cultural presence and creative direction.
